This privacy policy will explain how our organization uses the personal data we collect from you when you use our website.
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Last Updated: April 4th, 2026
Introduction
Happy Ladders ("we," "us," "our," or the "Company") is committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our data practices for parents, caregivers, and children using the Happy Ladders app.
The Happy Ladders app is a parent-led early intervention platform that helps caregivers track child development, log activities, and connect with a supportive community. Our mission is to provide a secure, private space for families working with regional centers on early intervention services.
1. Information We Collect
1.1 Initial Registration Data
When you register for Happy Ladders through a regional center referral, we collect:
- Child Information: First name, last name, and date of birth
- Family Information: Address
- Caregiver Contact: Email address and phone number
- All other information is optional and caregiver-supplied
1.2 Caregiver-Supplied Data (100% Voluntary)
The following information is collected only when you choose to provide it:
- Additional Child Profile Information: Photos, medical history, behavioral notes
- Activity Logs: Records of activities completed with your child (dates, times, duration, and notes)
- Assessment Results: Caregiver assessments and child skill assessments
- Goals and Progress: Therapeutic goals, target minutes, progress notes
- Community Contributions: Optional posts, comments, and photos/videos shared in the community
1.3 Automatically Collected Data
Authentication & Account Data
- Email address used for login
- Authentication method (email, Google Sign-In, Apple Sign-In)
- User ID
- Account creation and last login timestamps
- Password (encrypted and managed)
User Profile Data
- First and last name
- Phone number
- Display name and profile photo
- Bio and profile description
- Account verification status
- Language preference
- SMS opt-in status
- Terms acceptance records
- GA client ID
Activity & Behavior Tracking (Database)
We maintain detailed records of your app usage:
- Activity Logs: Timestamps of every activity you log, activity details, duration, and child reference
- Visit Logs: Complete audit trail of every time you open the app - includes user ID, child ID, date, and timestamp
- Event Logs: Records of significant app events
- Assessment Logs: When assessments are completed and results
- Error Logs: Application errors encountered
- Community Activity: Posts, comments, bookmarks, and following relationships
Analytics Data
We use multiple analytics services to understand how the app is used and improve functionality:
Analytics
- Screen views and page navigation
- Button clicks and feature interactions
- Account creation and authentication events
- Event properties including your user ID
- User event tracking
- Automatic session tracking (when you log in and use the app)
- Event properties and user engagement
Session Recording
UXCam records user sessions to help us understand user behavior and improve the app interface.
- What is recorded: Screen recordings of your interactions with the app (gestures, taps, navigation)
- Privacy protection: PII (Personally Identifiable Information) is obfuscated by default - your name, email, and sensitive data are masked in recordings
- User identity: Sessions are associated with a user identifier for troubleshooting
- Review process: Recordings are reviewed only by authorized team members for app improvement
Crash Reporting & Performance (Firebase Crashlytics & Performance)
- App crashes and unhandled exceptions
- Error stack traces and diagnostic data
- App performance metrics (load times, responsiveness)
- Associated with your user ID for support
Device Information
- Device model and type (iOS/Android)
- Operating system version
- Device identifiers (IDFA on iOS via App Tracking Transparency)
- Messaging tokens for push notifications
- Device capabilities and settings
Push Notifications (OneSignal)
OneSignal manages our push notification service. We sync the following user properties to OneSignal:
- Email address
- Phone number
- Language preference
- Profile completion status
- Assessment completion status
- Child names (to personalize notifications)
- Goal data and time commitments
- Resource access history
- Activity logs (to send relevant reminders)
- Community engagement data (posts, comments, following)
- Skill level information
- First active and last active timestamps
OneSignal uses this data to:
- Send personalized notifications about app updates
- Remind you about activity goals
- Notify you of messages and community interactions
- Provide relevant resources and encouragement
Deep Linking & Attribution (Branch.io)
Branch.io tracks how you discovered and accessed the app:
- Links you click to access Happy Ladders
- Referring source (app store, email, link, etc.)
- Installation attribution data
- Deep link parameters and navigation paths
Email Communications (SendGrid)
When you sign up or reset your password, SendGrid sends verification emails. We transmit:
- Email address
- First and last name
- Verification links and tokens
2. How We Use Your Information
2.1 Core App Functionality
- Activity Tracking: Recording activities you log to track your child's progress
- Assessments: Storing assessment results to monitor skill development
- Community: Enabling you to share experiences and receive support
- Goals: Tracking therapeutic goals and time commitments
- Notifications: Sending reminders about goals and community interactions
2.2 Analytics & App Improvement
- Understanding how features are used
- Identifying areas for improvement
- Troubleshooting technical issues
- Measuring app adoption and engagement
- Analyzing user flow and interface effectiveness
2.3 Support & Maintenance
- Providing customer support and responding to issues
- Troubleshooting app problems
- Recording crashes to fix bugs
- Monitoring app performance
- Reviewing session recordings to understand user behavior and improve UX
2.4 Development
- Improving app features and user experience
- Testing new functionality
- Understanding user needs and preferences
- Making data-driven development decisions
2.5 Communication
- Sending transactional emails (account verification, password resets)
- Sending notifications about your activities and goals
- Notifying you of community interactions
- Providing app updates and announcements
2.6 Legal Compliance
- Complying with legal obligations
- Protecting against fraud and abuse
- Enforcing our Terms of Service
3. Data Retention
3.1 Activity & Assessment Data
Activity logs, assessments, goals, and child information are retained as long as your account is active. These form the core records of your child's progress and are essential to app functionality.
Deletion: If you request account deletion, all activity logs and assessment data will be permanently deleted within 30 days.
3.2 Analytics Data
- Firebase Analytics: Retained per Google Analytics retention policies (typically 14-26 months)
- Amplitude: Retained per Amplitude's data retention policies
- UXCam Recordings: Retained for 90 days for quality assurance and troubleshooting
3.3 Crash Reports
Firebase Crashlytics retains crash data for debugging purposes, typically 90 days.
4. Third-Party Services & Data Sharing
Happy Ladders uses third-party services that may process your data:
| Service | Purpose | Data Shared | Privacy Policy | |---------|---------|------------|----------------| | Firebase (Google) | Authentication, database, analytics, crash reporting, performance monitoring | Email, user ID, events, crashes | https://policies.google.com/privacy | | Amplitude | Analytics and user engagement tracking | User ID, events, session data | https://amplitude.com/privacy | | UXCam | Session recording and user behavior analysis | Session recordings (PII obfuscated), user ID | https://uxcam.com/privacy-policy | | OneSignal | Push notifications | Email, phone, user properties (20+ fields), language, goals, activity logs | https://onesignal.com/privacy_policy | | Branch.io | Deep linking and attribution | Deep link data, installation source, device info | https://branch.io/policies/ | | SendGrid | Transactional email | Email address, name, verification tokens | https://www.twilio.com/en-us/legal/privacy | | Apple/Google | Authentication (if using Sign-In) | Email, name, profile photo | https://support.apple.com/en-us/HT210084 / https://policies.google.com/privacy |
Important Notes on Third-Party Services
- These services have their own privacy policies and data handling practices
- We are not responsible for their data practices beyond our agreements with them
- We only share data necessary for the services to function
- We recommend reviewing their privacy policies for complete information
5. Data Security
5.1 Security Measures
We implement multiple security measures to protect your data:
- Encryption in Transit: All data is transmitted using HTTPS/TLS encryption
- Authentication: Authentication with secure password management
- Secure Storage: Database with security rules limiting access
- API Keys: Managed securely and not exposed in public code repositories
- Security: Enterprise-grade security infrastructure
5.2 Limitations
While we implement industry-standard security measures, no system is 100% secure. We cannot guarantee absolute security of your information.
6. Your Privacy Rights & Choices
6.1 Data Access & Portability
You have the right to:
- Access all information we maintain about you and your child
- Request a copy of your data in a portable format
- Contact support@happyladders.com for data access requests
6.2 Data Correction & Deletion
You have the right to:
- Correct inaccurate information
- Delete optional data you've provided
- Request full account deletion (which removes all associated data within 30 days)
6.3 Opt-Out Options
- Push Notifications: You can disable push notifications in app settings or device settings
- Email: You can unsubscribe from non-essential emails through links in the messages
6.4 Device Settings
- iOS App Tracking Transparency: You can allow or deny app tracking for advertising purposes through your device settings
- Android Advertising ID: You can limit ad tracking through your Google account settings
7. COPPA Compliance (Children Under 13)
7.1 Parental Consent Model
Happy Ladders is designed for parents and caregivers as the primary users. While our platform may track children ages 0-5 for early intervention purposes, parents/caregivers control all data entry and sharing.
7.2 Limited Direct Collection from Children
- We do not directly collect data from children
- Parents and caregivers enter all information about the child
7.3 Parental Rights
As a parent/caregiver, you have the right to:
- Review all information we maintain about your child
- Request correction or deletion of child information
- Revoke consent and delete your account (which removes all child data)
- Contact support@happyladders.com for COPPA-related concerns
7.4 Compliance
We comply with the Children's Online Privacy Protection Act (COPPA) by:
- Requiring parental/caregiver registration and consent
- Limiting data collection to what's necessary for the service
- Protecting children's privacy to a higher standard
- Not using children's data for behavioral advertising
8. CCPA Privacy Rights (California Residents)
If you are a California resident, you have additional privacy rights under the California Consumer Privacy Act (CCPA):
8.1 Right to Know
You have the right to request what personal information is collected, used, shared, and sold.
8.2 Right to Delete
You may request deletion of personal information we hold about you (subject to certain exceptions).
8.3 Right to Opt-Out
You have the right to opt-out of the sale or sharing of your personal information. Happy Ladders does not sell your personal information to third parties. However, sharing data with analytics and notification services may constitute "sharing" under CCPA.
8.4 Right to Non-Discrimination
We will not deny, charge different prices, or provide lower quality service based on your CCPA privacy choices.
8.5 Submitting CCPA Requests
To exercise your CCPA rights, contact us using the information below.
We will respond to verified requests within 45 days.
9. European Privacy (GDPR Considerations)
If you are in the European Union or European Economic Area, please note:
- We process data based on your consent (registration agreement)
- We have Data Processing Agreements with third-party processors
- You have rights under GDPR including access, correction, deletion, and data portability
- For GDPR-related inquiries, contact support@happyladders.com
10. Changes to This Privacy Policy
We may update this privacy policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by:
- Updating the "Last Updated" date at the top of this policy
- Posting the new policy in the app
- Sending email notification of significant changes
Your continued use of Happy Ladders after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions, concerns, or requests regarding this privacy policy or our data practices:
Email: support@happyladders.com
Address: 2222 Francisco Drive, Suite 220-549, El Dorado Hills, CA 95762
Phone: (916)790-6467
We typically respond to privacy inquiries within 5-7 business days.
Thank you for trusting Happy Ladders with your family's information.
